VINTAGE PENNEY’S HAWAIIBlue Botanical Aloha ShirtOcean Blue • Lavender Florals • Vintage ResortwearA cool ocean palette
with just enough flower power.
This vintage Penney’s Hawaii Aloha shirt trades blazing tropical color for atmosphere: shifting fields of ocean blue and turquoise, pale lavender leaves and blossoms, mint accents and fine cream lines falling through the composition like tropical rain.
The design travels across the front, sleeves and back, creating a fluid tonal landscape rather than a rigid repeat. A broad shoulder yoke and centered box pleat shape the back, while the long pointed collar and coordinating fabric-covered buttons give the shirt unmistakable period presence. Even the narrow chest pocket is worked quietly into the surrounding print, leaving the textile in command.
Blue hour, island air,
and vintage Hawaii in bloom.
The original woven Penney’s Hawaii wave label remains present. Label style, collar proportions, covered buttons and print character suggest a probable 1970s origin, with late 1960s–1970s retained as the responsible broader range.
GARMENT DETAILS
Maker: Penney’s Hawaii
Style: Hawaiian / Aloha / Resortwear
Era: Probable 1970s
Colors: Ocean blue, turquoise, lavender, mint and cream
Design: Tonal botanical/floral print with vertical linear accents
Construction: Short sleeves • Long pointed open collar • Button front • Chest pocket • Back yoke • Centered box pleat • Straight hem
Buttons: Coordinating fabric-covered buttons
Material: Fiber content not confirmed
MEASUREMENTS — LAID FLAT
Pit to Pit: 21.5 inches
Approximate Chest: 43 inches
Shoulders: 18 inches
Length: 28 inches
Approximately comparable to a men’s Medium, depending on desired fit. No original tagged size is confirmed. Please compare the measurements with a similar garment that fits well.
CONDITION
Good vintage condition. No holes or tears. There is a small greenish spot on the back of the left sleeve, several light greenish spots on the collar, and a few short loose threads/thread pulls projecting from the fabric. The photographed condition details are included for close review. Colors remain vivid and the shirt presents attractively overall.

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