Item Description:
Up for sale is a stunning, incredibly rare piece of 1920s Massachusetts industrial food advertising history: an original, uncut \"two-up\" cardboard shipping crate label sheet for Victor Macaroni.
This vibrant old-stock advertising piece was produced for the Victor Macaroni Mfg. Co., located on Main Street in North Reading, Mass. Designed for a 20 lb. product crate, the sheet remains completely uncut and unissued.
The labels showcase breathtaking stone-lithograph graphics, including:
• An intricate, ornate winged eagle \"Supreme Quality\" crest.
• A detailed architectural vignette illustration of the historic North Reading factory mill.
• A highly detailed center divider strip reading \"EVERYBODY LOVES THE VICTOR,\" surrounded by intricate vintage athletic track-and-field, cycling, and exhibition achievement medals.
• Bold, striking Art Deco typography in high-contrast yellow, red, black, and white.
Item Details:
• Product: Victor Macaroni (20 Lbs. Box Size)
• Manufacturer: Victor Macaroni Mfg. Co.
• Location: Main St., North Reading, Massachusetts
• Era: Circa 1920 - 1930 (Roaring Twenties / Early Depression Era)
• Format: Original uncut double label production sheet
• Condition: Overall very good shape for its age. Please note there is a little bit of dirt present in the upper left corner, and a small notch missing from the paper in the right corner edge. Otherwise, the paper integrity is excellent, and the red and yellow ink saturation remains incredibly deep, bold, and free of fading. Please view all the pictures and ask any questions before purchasing to evaluate this premier piece for yourself.
An absolute showstopper when framed! This makes a magnificent addition for collectors of vintage country store or kitchen advertising, New England local history, industrial food packaging, or classic 1920s graphic arts.
Shipping & Handling:
Shipped completely flat and securely sandwiched between thick, heavy layers of rigid cardboard to guarantee no bending, rolling, or creasing occurs during transit. Due to strict USPS regulations regarding corporate advertising materials, this item cannot be shipped via Media Mail and will be sent via tracked Ground Advantage. Fast handling!
Related Items:
VINTAGE 1920s Uncut Victor Macaroni Crate Label Sheet North Reading Mass Signs
$74.95
1920's Globe Universal Gasoline Petroleum Vintage Magic Lantern Slide (RARE)
$239.99
Vintage 1920s Invoices Lot of 6 L. Gordon & Son Brockport NY Paper Ephemera
$12.50
