This vintage original magazine advertisement from the 1980s showcases Lockheed's innovative advancements in aluminum technology. Titled "Teaching new tricks to an old metal," the ad highlights various applications of aluminum in future aerospace and automotive industries, emphasizing its strength, lightness, and cost-saving potential. Featured prominently is a sleek, futuristic jetliner concept, with text noting that powdered aluminum would be used in 40% of such advanced aircraft in the 1990s.The detailed advertisement also includes sections on "Powdering aluminum to save millions," "Stiffer than steel, lighter than aluminum" (with an illustration of a satellite featuring "Booms"), "Fill 'er up...with 37 lbs. of aluminum" (depicting an electric car at a service station), and "Bewhiskered aluminum" (showing a diagram of a Lockheed C-5 wing). This piece of ephemera offers a fascinating glimpse into the technological aspirations and marketing strategies of a major aerospace company during a pivotal era of material science development, making it a compelling collectible for enthusiasts of aviation history, engineering, and vintage advertising.
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