Brand: Coca-Cola
Description: Original 1974 Coca-Cola radio advertising promotional material for the Half Million Dollar Bicycle Giveaway campaign. AT-303 release containing Coke and Coke/Sprite radio spot references.
Features:
- AT-303 campaign identifier
- Half Million Dollar Bicycle Giveaway Promotion
- Coke and Sprite advertising spots
- NAB Full Track format
- 7½ IPS notation
- McCann-Erickson advertising agency production
- Original 1974 Coca-Cola promotional material
Condition: New/Sealed
During the 1960s and 1970s, Coca-Cola relied heavily on radio promotions distributed to stations nationwide through advertising agencies such as McCann-Erickson, one of the most influential advertising firms of the twentieth century. The "Half Million Dollar Bicycle Giveaway Promotion" was part of Coca-Cola's large-scale consumer sweepstakes strategy that encouraged product purchases and retailer participation.
The notation NAB Full Track refers to a professional broadcast recording standard established by the National Association of Broadcasters, while 7½ IPS indicates the tape playback speed used by radio stations. Materials like this were never intended for retail sale and were distributed directly to broadcasters, making surviving examples significantly scarcer than consumer-facing Coca-Cola collectibles.
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