• Brand: Coca-Cola / Allied Products
• Description: Original 1973 Bonus Newspaper Promotions Field Guide produced for Coca-Cola bottlers and sales representatives. Includes promotional advertising programs, newspaper campaign concepts, redemption offers, and marketing materials for Sprite, Tab, Fresca, and Fanta. An uncommon piece of Coca-Cola corporate advertising history.
• Feature: Dated 1973
• Feature: Coca-Cola bottler promotional reference guide
• Feature: Includes Sprite, Tab, Fresca, and Fanta advertising campaigns

During the early 1970s, Coca-Cola and its affiliated bottlers distributed internal promotional guides to help local bottling operations execute newspaper advertising campaigns and retail promotions. This 1973 "Bonus Newspaper Promotions Field Guide" focuses on marketing strategies for Sprite, Tab, Fresca, and Fanta, including coupon offers, redemption programs, display concepts, and point-of-sale advertising.
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