Discover a vibrant piece of advertising history with this original 1964 Esso \"Put a Tiger in Your Tank!\" magazine advertisement. This iconic campaign features the famous cartoon tiger, dynamically portrayed with speed lines, alongside a classic car, embodying the power and energy promised by Esso Extra Gasoline. The ad touts the \"New Power-Formula\" benefits, including enhanced cleaning power, improved firing power, and higher octane, all designed to boost engine performance and mileage.This vintage print is a fascinating snapshot of mid-20th century American automotive culture and advertising. It highlights the Humble Oil & Refining Company and its prominent Esso brand, also referencing the Esso Report on NBC-TV and their racing fuels\' success at the 1964 Indianapolis 500 with A. J. Foyt and Rodger Ward. A must-have for collectors of vintage advertising, automotive memorabilia, or ephemera, this piece offers a glimpse into a bygone era of marketing and popular culture.
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