Original 1930s Butter-Nut Bread grocery-store advertising display featuring colorful period artwork and an adjustable price-per-loaf window. A striking piece of American bakery and general-store advertising ephemera.
COLLECTOR DETAILS• Brand: Butter-Nut Bread• Era: 1930s• Type: Original die-cut cardboard retail/store display• Form No. 23; Printed in U.S.A.• Adjustable rotating price wheel; front currently reads 13¢• Approximate size: 10 1/2 x 13 inches• Two metal grommets/hanging or mounting points• Original period piece, not a reproduction
CONDITIONFair vintage condition with substantial age and handling wear. Two horizontal tears/splits extend inward from the sides across the lower half. Also shows edge and corner wear, creasing, scuffs, toning, discoloration and surface marks. The reverse has paper loss, staining or adhesive remnants, and wear/soiling around the rotating price wheel. Metal grommets remain present. The price wheel is present and currently aligned at 13¢; smooth operation has not been independently tested. Please enlarge and review every photo, including the closeups and Collector’s View, as they are part of the description.
PROVENANCEPart of an inherited collection assembled by a family friend and avid collector. The collection was acquired over many years through antique shops and public and private sales, including in the Los Angeles area. Some pieces retain earlier collector or dealer tags. No formal provenance documentation accompanies this item, and the exact acquisition venue and date are unknown.
SHIPPINGWill be carefully packed flat in a protective sleeve between rigid boards and placed in a sturdy box. Free tracked USPS Ground Advantage shipping. Domestic returns are not accepted. Eligible international orders ship through International Shipping.
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