THE LARKIN IDEA — October 1916. Published monthly by the Larkin Co. of Buffalo, New York.A genuine 110-year-old original, not a reprint or reproduction. The October number carries one of the most collectible covers in the run: a full-color evening party scene worked in orange, black, and cream — the classic Halloween palette — with a hanging lantern above a group of women in an autumn gathering. October issues of turn-of-the-century premium magazines are the ones decorators, party-history collectors, and vintage Halloween people chase, and this one wears its season on the front.Inside, the issue is pure 1916 domestic life. \"Sit in This Chair, Mrs. Blank\" presents the Jacobean Rocker, No. 116050, given with a ten-dollar purchase of Larkin Products or for ten dollars in Coupons, illustrated in color with a signed period drawing. \"For Cold Nights and Chilly Mornings\" offers the Splendid Oak Heater No. 12960, burning either coal or wood, with a nickel-plated top ring, foot rail, swing ears and urn, and beside it the oil heater No. 169050 with flame-spreader and burner. Both are engraved in fine detail with full dimensions and specifications given.Also inside: the Larkin Idea prize winners list, naming contestants by name, address, and town and state across the country, alongside a photograph of the stacked prize entries; and \"The Larkin Endowment\" by Emma E. Hancock, a first-person account of a girl working her way through school on Larkin Products.The Larkin Co. built one of the great American mail-order and premium empires — soap and household goods sold direct, with furniture given as premiums — and the Larkin Idea was the vehicle that carried it into hundreds of thousands of American parlors. The furniture premiums pictured in these pages are now sought after in their own right, which makes original issues useful reference as well as display.Wonderful as framed graphic art, seasonal Halloween and autumn display, an Arts and Crafts or Craftsman-era furniture reference, or an addition to an advertising, ephemera, or American business history collection.Original 1916 printing. Buffalo, New York.
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Title: The Larkin Idea, October 1916
Author: Larkin Co.
Contributor: Emma E. Hancock
Publisher: Larkin Co.
Place of Publication: Buffalo, New York
Year Printed: 1916
Edition: October 1916 Issue
Format: Softcover
Language: English
Topic: Advertising, Furniture, Home & Household
Subject: Advertising & Catalogs
Special Attributes: Illustrated
Original/Facsimile: Original
Country/Region of Manufacture: United States
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