Title: Souvenir: Views of Appleton Past and PresentSponsor / Retailer: Presented with the compliments of The Pettibone-Peabody Co., Appleton, WisconsinOfficers Listed: Joseph D. Steele (President and General Manager), John H. Coulter (Vice-President), John H. Neller (Secretary and Treasurer)Printer: Volksfreund Publishing Co., Appleton, Wis. (imprint located on the lower margin of the final directory page)Date of Publication: 1916
(Internal evidence establishes this date: the company history covers 1860–1915, the plate \"Water Power in 1915\" reflects the 55-year milestone, and the third-floor directory specifically advertises:\"Our fifty-sixth year in the distribution of furs that satisfy,\" placing issuance in the 56th operating year).Format & Binding: Original staple-bound promotional souvenir booklet/view book printed on heavy tan/brown wove paper stock with black photographic halftone plates and typography.Contents & Features:Photographic Views: Historical comparison plates showing the architectural growth and infrastructure of Appleton, including College Avenue in 1864 vs. 1890 and the Fox River \"Water Power in 1915.\"Company History: Narrative detailing Chauncey J. Pettibone founding the store during the Civil War era (August 1865 Appleton Crescent announcement), the addition of George F. Peabody, and incorporation in 1897.Comprehensive Store Directory:
Detailed multi-level floor plan breakdown:Basement: China and dinnerware, etched glassware, brass and copper hollowware, chafing dishes, gas/electric fixtures, aluminum cookware, popular fiction and standard books, stationery, laces, and ribbons.First Floor: Men’s furnishings, dress goods (silks, woolens, organdies), linens, hosiery, jewelry, gloves, perfumes, and drug sundries.Second Floor: Women’s ready-to-wear coats, suits, evening wraps, millinery workrooms, fine linens, knit underwear, needlework supplies, and an accommodation/baggage check desk.Third Floor: Fur department, separate skirts, sweaters, domestic and oriental rugs, Brussels carpets, draperies, and bedding.Fourth Floor & Amenities: Muslin lingerie, corsetry (Gossard, Redfern, Warner’s), infants\' and children\'s apparel, floor coverings/linoleum, executive offices, free customer rest/writing rooms, and a full-service beauty salon offering hair dressing, Marinello facial massage, manicuring, and chiropody.The Annex: Details the rear facility across Appleton Street connected via a subterranean concrete tunnel, housing shipping, receiving, alteration rooms, window trimming, and stockrooms.Rear Cover: Exterior architectural illustrations of both the Main Store building and the Annex building with the company slogan: \"It pays to go one hundred miles to trade at Pettibone\'s.\"Detailed Condition AssessmentOverall Grade: Very Good (VG)Covers & Spine: Clean, uniform tan tone with mild, honest surface age-patina. Light handling wear along the perimeter edges. No heavy creasing, structural gouges, or tears to either the front or back wrappers.The spine fold is intact from top to bottom with no separation or splitting.Binding: Securely held by the original center staples, which remain tight without pulling through the paper.Interior Pages: Pages are clean, supple, and complete. All text blocks and halftone photographic halftones are crisp, sharp, and fully legible without smudging or fading. No internal pencil, pen, or ownership markings present.Edge & Corner Wear: Mild soft curling at the upper right outer corners of the interior leaves from natural thumbing, with no brittle chipping, missing paper, insect damage, or water tidelines.Please review the attached pictures for additional details. Shipping will be combined for multiple items purchased and shipped in the same package.
Related Items:
1916 Appleton Wisconsin Souvenir Views Pettibone Peabody Dept Store Booklet WI
$40.00
Antique 1916 LAWRENCE COLLEGE Appleton Wi Scrapbook FOOTBALL SPORTS PHOTOS RARE
$432.44
Photo:Ed Appleton Brooklyn NL Baseball Portrait 1916
$13.49
