Condition:
Original vintage Volkswagen advertising brochure in good vintage condition with age toning, light surface wear, center fold creasing, and staple oxidation/rust at spine. Minor edge wear present from storage and handling. Interior graphics and text remain sharp and highly displayable. Be sure to check out all pictures closely – items ship as shown.
Description:
Original 1960s Volkswagen of America dealer advertising brochure featuring several iconic Doyle Dane Bernbach-era (DDB) Volkswagen campaigns widely regarded as some of the most influential automotive advertisements ever produced.
This multi-page brochure includes classic minimalist VW marketing layouts featuring the Volkswagen Beetle, Type 2 Bus, station wagons, and Karmann Ghia models. The booklet contains multiple famous advertising taglines and visual campaigns emphasizing reliability, simplicity, engineering, affordability, and longevity.
Featured ads include:
• “How much longer can we hand you this line?”
• “Why does the Volkswagen have 4 forward speeds?”
• “That’s how many times we inspect a Volkswagen.”
• “These wagons are just a question of money.”
• “The number of kids it holds has never been settled.”
• “What if you put Volkswagen parts in a Karmann Ghia?”
• “For people who can’t stand the sight of a Volkswagen.”
• “Repair ’em? We’ve got enough parts to build ’em!”
A desirable piece of vintage automotive advertising and mid-century graphic design history. Strong display item for Volkswagen collectors, Beetle enthusiasts, advertising collectors, or DDB-era ad memorabilia buyers.
Details:
• Brand: Volkswagen of America
• Advertising Agency Era: DDB / Doyle Dane Bernbach style campaign
• Type: Dealer advertising brochure / promotional booklet
• Vehicle Models Featured: Beetle, VW Bus, Type 2, Karmann Ghia, Wagons
• Era: 1960s
• Color: Black & White
• Original/Reproduction: Original
• Theme: Automotive advertising / mid-century design
• Made in USA
• Shipping: Ships within 1 business day of purchase.
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