Original Go! Go! Sanrio “sweet happy nowzine!” Issue #1, Spring/Summer 2000, produced by Sanrio during the height of the Y2K Hello Kitty era.
This is much more interesting today than a typical promotional catalog because it documents Sanrio’s U.S. product lines and characters as they were being marketed in 2000. The issue includes Hello Kitty merchandise, Sanrio character features, Landry, and a “Go Go Tokyo!” feature showing Sanrio Puroland, Tokyo shopping and other Japan imagery.
One particularly collectible aspect is the merchandise photography. The Hello Kitty spread shows numerous Sunflower-series items with their original product numbers and 2000 retail prices, making this a useful reference piece for collectors trying to identify vintage Sanrio items.
The cover reads:
- Go! Go! Sanrio
- “sweet happy nowzine!”
- Issue #1 – Sp/Su 2000
- “Hello Kitty in Japan!”
Measures approximately 5½\" wide based on the ruler shown in the photos.
Condition: Pre-owned vintage condition with light handling/storage wear consistent with age. Pages remain colorful and the interior is clean and highly displayable. Please review all photos closely for exact condition.
This is an unusually early surviving piece of Sanrio U.S. promotional ephemera and would pair particularly well with a collection of vintage 1999–2001 Hello Kitty merchandise.
Please see my other listings for additional vintage Hello Kitty and Sanrio items.
Photos are of the actual item you will receive.
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