Original 1940s H.D. Lee Riders denim advertising banner, produced as a point-of-sale display for retail stores selling Lee Riders cowboy pants.Made from dark indigo shuttle-loom denim with white selvedge edges along both vertical sides. Features the iconic Lee bucking bronco and cowboy graphic screen-printed in a bold yellow circle with red detailing.The bottom of the banner features period Lee advertising, including “Sanforized” and shrinkage guarantee markings referencing the CS-59-36 commercial standard.An exceptional piece of early American denim and western wear advertising history. Original promotional displays like this are difficult to find, particularly examples printed directly onto selvedge denim.Details:* Brand: H.D. Lee / Lee Riders
* Era: Believed to be 1940s
* Material: Indigo selvedge denim
* Graphic: Bucking bronco and cowboy
* Printing: Screen-printed advertising graphic
* Measurements: Approximately 38” x 40”
* Original retail advertising displayCondition:
Good vintage condition with age-related wear and patina consistent with its age and original use. Please carefully review all photographs for condition details. Grommet missing from bottom right corner of banner.A rare opportunity to own an original piece of Lee advertising history. An excellent addition to any vintage denim, western Americana, workwear, or advertising collection.(Purchased from original store owner. They archived this item in 2004 and put it in storage— hence the sticker on the bottom right dated 2004)
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