The product is an 18" by 6" porcelain sign advertising Pepsi Cola from 1927. This sign features a multi-color design, showcasing the iconic soda theme. Made in the United States, this collectible item is sure to be a valuable addition to any advertising or Pepsi memorabilia collection.
The 5 cent Pepsi-Cola sign, originally used in the early 20th century, advertised the price of Pepsi when it was first sold. These signs became iconic representations of the brand, reflecting its early marketing strategies and the cultural significance of soft drinks during that era.
Historical Context
Early Beginnings
1893: Caleb Bradham created a drink called "Brad's Drink" in his drugstore in New Bern, North Carolina.
1898: The drink was renamed Pepsi-Cola, emphasizing its supposed digestive benefits.
The 5 Cent Price Point
The 5 cent price became a significant marketing point during the early 20th century.
Signs advertising this price were widely used to attract customers, especially during the Great Depression when affordability was crucial.
Design and Features
Characteristics of the Signs
Color Scheme: Typically featured red, white, and blue colors, reflecting the American flag. VERY GOOD CONDITION!!
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