Texas Newspapers Print Ad 1917 - Austin Beaumont Dallas El Paso Houston Ft Worth
[Two full pages, separated]
Texas Newspapers
The Dominant Force in Texas
Back of every progressive factor in the upbuilding of Texas, back of every pro-gressive business that seeks to upbuild in Texas, are the leading newspapers of Texas. An examination of them will show why they are the dominant force.
Compare the leading newspapers of Texas with the great metropolitan dailies of America. Page for page they are the equal of the representative papers-in the news of the world, in the news of the country, state and city, in editorials, in make-up, in features, and in ADVERTISING.
The geography of Texas, the immense area, the great productivity and great resources have demanded great things in Texas. The newspapers of Texas have answered the call by being ahead of the times, by achieving great things in Texas themselves and showing outside manufacturers how to acquire great business in Texas.
The Newspapers Are Dominant Because-
Look at the nine leading Texas cities on the map-Dallas, San Antonio, Houston, Fort Worth, El Paso, Gal-veston, Waco, Beaumont, Austin. Each is a distributing center for a definite part of Texas, each controls and serves its own trade territory. Each city is pre-eminent and each newspaper is dominant in its field.
Combined, the newspapers dominate the state, cover-ing it entirely with over 500,000 circulation daily. Sixty per cent of this is in the country and less than two per cent is duplicated.
Over fourteen thousand miles of Texas railroads make possible this complete newspaper distribution.
Texas newspapers are unique in this dominance. They are the great 500,000 power light blazing forth over the entire state to every hamlet and village, to practically every farm home, and compared to them all other mediums are mere flickering candles, fluttering here and there.
You can't cover Texas without these leading news-papers. With them, through advertising, you can get dis-tribution for your products in Texas, establish your trade-mark, and so economically that it will surprise you.
The newspapers have more circulation than all other mediums combined. They are the great dominant force.
If there was ever a time to go after big business in Texas it is now. Texas is the first state in the Union in farm products. It is rich in buying power. Ask these leading Texas newspapers for facts about Texas, distribution, co-operation, advertising rates, etc.
Austin American Austin Statesman
Beaumont Enterprise Beaumont Journal
Dallas Dispatch Dallas Evening Journal
Dallas Morning News Dallas Times-Herald
El Paso Times
Fort Worth Record Fort Worth Star-Telegram
Galveston News
Galveston Tribune
Houston Chronicle
Houston Post
San Antonio Light
Waco News
Waco Times-Herald
By Schermerhorn Adv. Co., San Antonio, Texas
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