On the front of the postcard is a vintage-style street scene featuring a corner drug store and several other storefronts under a pale blue sky. The building in the foreground on the left is a white structure with signs that read WL Rexall DRUGS and PRESCRIPTION SPECIALISTS in blue and yellow lettering. A second sign for OWL Rexall DRUGS is visible further down the side of the building. A yellow fire hydrant sits on the sidewalk near the corner. Parked along the street are several cars from the mid-20th century. In the background, a large vertical neon sign for IMPERIAL HARDWARE is visible, with the letters appearing reversed. The overall color palette is muted with a distinct cyan tint across the sky, and the image has a grainy texture characteristic of printed linen postcards.On the back of the postcard, the top left features text that reads EL CENTRO, CALIFORNIA, Main Street, downtown. Fifty two feet below sea level. Once a barren desert, now some of the best farming areas in the world are located in Imperial Valley. Photo by Walter Hubbard. The top right has a gray four-cent Abraham Lincoln postage stamp cancelled with a circular postmark from El Centro, Calif. dated MAY 18 PM 1967. To the left of the stamp is a slogan postmark reading NATIONAL SALVATION ARMY FOURTH WEEK IN MAY. Below this, the words POST CARD and Address are printed in green. The postcard is addressed in blue ink to Mrs. Donald Wright, 20 Pleasant St., Bradford, Mass. Vertically along the center divider, it says Published & Distributed by Columbia. At the bottom left, the card is marked H3754 and Columbia Wholesale Supply, 11401 Chandler, North Hollywood, Calif. 94130. There is also a green handwritten greeting at the top and a personal message in blue ink on the left side.
Related Items:
Vintage Main Street Ripley New York Postcard 1950s Cars Leon's Drugs
$2.99
Cisco California Main Street Standard Postcard
$14.95
Main Street View Water Valley Mississippi MS - Reprint
$1.99
