This is a unique pair of vintage Tony Lama 'Gold Label' boot tokens, originally used as promotional hangtags or identifiers for their premium footwear line. Crafted from a gold-toned brass or alloy, these circular medallions feature the iconic Tony Lama signature script on the front, surrounded by the text 'Quality Boot Making Over Sixty Years'. The reverse side showcases a detailed cowboy boot graphic with the inscriptions 'Tony Lama El Paso, Texas' and 'Gold Label Boots - Quality in Every Stitch'. Both tokens come with their original ball-chain attachments, making them perfect as keychains, zipper pulls, or collectibles for Western-wear enthusiasts. Given the 'Over Seventy Years' mark, these likely date back to the late 1970s or early 1980s, commemorating the brand's heritage since its founding in 1911. They are in excellent vintage condition, with a light, attractive patina that enhances their authentic character.
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