Antique 1903 Paper Catalogue Sale of Rare Books by FM Lupton Publishing 32 Pages
TheF.M. Lupton Publishing Company"Special Introductory Bargain Sale of Books" wasa late 19th-century marketing initiative catalogue designed to sell popular, often unauthorized, fiction at low prices. Active in the 1890s, Lupton's catalogues offered items like Sherlock Holmes titles for as little as 20¢ to 30¢, catering to a mass audience with competitive, affordable pricing.
Key details about F.M. Lupton and this sale include:
· Business Model:Focused on selling inexpensive books directly to the public.
· 1897 Catalogue:A 32-page booklet listed numerous series, including titles from authors like Conan Doyle.
· Pricing:Books were sold significantly cheaper than legitimate, hardbound alternatives of the same era, sets priced as low as $2.25
· Context:The company was known for aggressive, wide-ranging sales efforts, including the distribution of discounted books
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